Our purpose is to provide products and services to improve the quality of life of people. We use science and technology to address existing healthcare issues.
Yuyu Pharma's logo (symbol) was formed by reversing and overlapping the English letter Y, which is the first letter of the company's name. It contains the meaning of "always changing, always moving, flowing like water out to the vast sea“. Blue, the brand color, symbolizes stability, trust and future. It reflects the characteristics of the pharmaceutical industry where consumer confidence in pharmaceuticals is the most important.
Ahead of the 80th anniversary, Yuyu commissioned the design of a new logo. The new logo reinterprets the previous logo used since 1941.
The top representative colors are YUYU BLUE, YUYU GRAY, and the designated Pantone 2145C / COOL GRAY 10C is applied.
The "Yuyu Typeface", which incorporates the corporate identity of 80 years of tradition, was developed and focused on readability to facilitate the delivery of information on medicines.
The basic concept of "Yuyu Typeface" contains its basic characteristics, the hexagonal structure of the benzene nucleus that expresses the chemical formula, which is the basic foundation of new pharmaceutical drug research, the core competency of a pharma company, and the first letter of the company's name, "y" as an indicator of a sense of humanity. The square shape was applied to the bent part of the Korean consonant letters (ㄴ,ㄹ,ㅁ,ㅂ,ㅃ,ㅌ, etc.), and the English letter ‘y’, as a e humanistic form, was applied to the consonant letters "ㅆ and ㅉ".
All rights, including intellectual property rights, are with Yuyu Pharma. Typeface are free to use only for non-commercial purposes of individual and corporate users. Modification, editing, and redistribution are not possible, and the basic license is as follows.
Subject to use
Available in the form distributed only for non-commercial purposes of individual and corporate users.
document creation, image production, printing, personal blog image production, etc.
Restriction of use
Purpose of money acquisition, examples of all commercial activities such as promotion, marketing, etc.) Signboards, menus, flyers, banners, etc.
※ The unauthorized use of Yuyu Pharmaceutical documents beyond the scope of the basic license is civil and criminal liability under copyright law and other relevant laws, so please check the basic license before using it."